I know I've highlighted this before, but it's a good'un!
This link, via the ever-informative FastCo site, shows how Zipcar's innovative 'car share' model is reducing car usage, enabling drivers to sell their vehicles and use the Zipcar share instead - and, of course, make better use of public transport, bikes and that much-forgotten alternative, shanks' pony!
I love this not just for the environmental and cost benefits - but because it relies on another promising trend - collaborative ownership/usage of large and small assets/utilities. Plenty of food for thought.
http://www.fastcompany.com/1768007/zipcars-effects-on-how-people-use-cars-is-enormous
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